Excerpt from Determinants of Electronic Integration in the Insurance Industry: An Empirical Test
The transaction cost perspective contends that vertical integration is preferred over market exchange when the sum of transaction and production costs of market exchange exceed those of hierarchy. The critical determining condition for high transaction costs is the existence of transaction-specific assets (williamson, 1975, 1985, 1989; Klein, Crawford, and Alchian, 1978) within a broader context of environmental uncertainty, information asymmetry due to bounded rationality, and opportunism in the presence of a limited number of potential players in the marketplace. The key notion underlying this proposition is that behavioral conditions (bounded rationality and opportunisrn) combine with environmental conditions (small numbers exchange and uncertainty) to create high market transaction costs. The genesis of these costs is the possibility of appropriation of quasi-rents by one or the other party from the opportunistic reinterpretation of unforeseen contingencies in an exchange relationship. In order to avoid being 'held up' in this way, this perspective suggests a classic safeguard of internalization of the transaction through vertical integration.
Williamson (1979; 1985) argues that asset specificity is a major determinant of transaction costs. He contends that the normal presumption that recurring be efficiently mediated by autonomous market contracting is progressively weakened by asset specificity (1979: p. The basic proposition relating transaction costs to governance mechanisms has been progressively refined with greater distinctions among various forms of asset specificity and increasing array of empirical research. For instance, constructs derived from. This model have been adopted as the determinants otz backward integration (monteverde and Teece, 1982.
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Paperback. Zustand: New. Print on Demand. This book examines the role of information technology in shaping vertical relationships in the insurance industry. It draws on transaction cost economics to develop a model of the determinants of electronic integration, a specific form of vertical quasi-integration achieved through proprietary information systems. The model is tested using data from 120 independent agencies operating under information technology-mediated conditions in the commercial segment of the property and casualty industry. The findings provide empirical support for the role of transaction costs in vertical integration research and have implications for understanding the impact of information technology on interfirm relationships in the insurance industry and beyond. The book contributes to the growing body of research on the role of information technology in transforming business relationships and provides insights for managers and policymakers seeking to leverage information technology to gain competitive advantage. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9781332258031_0
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