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Excerpt from A Dynamic Sales Call Policy Model
In spite of the fact that personal selling is the largest single item in the marketing budgets of most firms, only a handful of analytical attacks upon personal selling decision problems have been reported in the literature.1 While certain characteristics of personal selling decision problems, sales managers, and management scientists have contributed to this dearth of progress, the time seems ripe for a concerted effort on the part of management scientists to assist the sales manager in the solution of certain.
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A Dynamic Sales Call Policy Model Classic Reprint
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781332258802
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A Dynamic Sales Call Policy Model Classic Reprint
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781332258802
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A Dynamic Sales Call Policy Model (Classic Reprint)
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Paperback. Zustand: New. Print on Demand. This book presents a groundbreaking model for determining optimal sales call policies, considering the impact of sales history, prospect age, and the combined effect of current and remembered sales effort on the probability of an order. The model provides a dynamic framework for analyzing sales call decision-making problems, offering insights into the factors that influence customer behavior and the effectiveness of sales efforts. By examining the interplay between these elements, this book challenges traditional approaches to sales call allocation and provides a systematic method for maximizing sales revenue. Its innovative approach has the potential to revolutionize sales management practices and improve the efficiency and effectiveness of sales operations. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9781332258802_0
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