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Excerpt from Emerging Approaches to Retail Outlet Management
In many industries, products are offered to consumers through company controlled retail outlets. Some examples are supermarket chains, gaso line, banks, and fast foods, where the outlets are supermarkets, service stations, branch banks and franchised restaurants respectively. As in other industries, the problems of retail outlet management can be classified into three groups strategic planning, tactical decisions and operational control.
The strategic planning questions are How many outlets should be built in the next Y years?
In what cities (markets) should they be built? When? The tactical decisions concern the selection of specific sites What is the potential of a specific site? What is the impact of changes in the environment on site potential, e.g. Construction of a motel on gas station sales? What is the impact of an outlet on a neighboring outlet?
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Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Excerpt from Emerging Approaches to Retail Outlet Management
In many industries, products are offered to consumers through company controlled retail outlets. Some examples are supermarket chains, gaso line, banks, and fast foods, where the outlets are supermarkets, service stations, branch banks and franchised restaurants respectively. As in other industries, the problems of retail outlet management can be classified into three groups strategic planning, tactical decisions and operational control.
The strategic planning questions are How many outlets should be built in the next Y years?
In what cities (markets) should they be built? When? The tactical decisions concern the selection of specific sites What is the potential of a specific site? What is the impact of changes in the environment on site potential, e.g. Construction of a motel on gas station sales? What is the impact of an outlet on a neighboring outlet?
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Reseña del editor
Excerpt from Emerging Approaches to Retail Outlet Management
Major problems faced by the multi-outlet retailer include those of strategic planning, tactical decisions and operational control. The strategic planning questions include: How many outlets should be built in the next Y years? In what cities should they be built? When? Tactical decisions concern the selection of a particular site: What is the potential of a particular site? What are the characteristics that lead to the success of a particular site? What will be the impact of an outlet on neighboring outlets? Operational control procedures include exception reporting, detection of new trends, planning and monitoring of advertising and promotional expenditures.
This paper reviews emerging quantitative approaches to retail outlet management and shows how a few key concepts can be and have been used in a variety of product areas.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781332259328
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Emerging Approaches to Retail Outlet Management (Classic Reprint)
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Paperback. Zustand: New. Print on Demand. This book presents a comprehensive analysis of the quantitative approaches used in retail outlet management. It explores the strategic planning of outlet expansion, with insights into building location selection and operational control procedures. The author argues that outlet share and market share are not linearly related, and that this nonlinear relationship has significant implications for decision-making. The book also emphasizes the importance of considering the transient component of sales when evaluating site potential. It introduces a range of models that have been successfully used in various product areas, from gas stations to retail banks. Additionally, it discusses the integration of these models into operational control systems, enabling managers to monitor performance and identify areas for improvement. By integrating quantitative models with practical insights, this book provides a valuable resource for retail managers seeking to optimize their operations and maximize profitability. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9781332259328_0
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