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Excerpt from An on-Line Technique for Estimating and Analyzing Complex Models
This paper was written for presentation at the american marketing association educators conference, Dec. 27 29, 1967, Washington D.C.
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An on-Line Technique for Estimating and Analyzing Complex Models
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Paperback. Zustand: New. Print on Demand. This book introduces a novel trial-and-error search technique that combines human judgment with computer processing to estimate parameters and analyze complex models. Developed for use with online and interactive computer systems, the method allows researchers to guide the search process, setting the initial values, number of values, and increment separating each value. The computer evaluates all combinations of values and reports the best result for the specified criterion function. The book demonstrates the technique's application in competitive parameter estimation and dynamic marketing mix determination, highlighting its flexibility, simplicity, and efficiency compared to other optimization techniques. The technique's non-restrictive nature makes it suitable for analyzing models with non-linearity, carry-over effects, and competitive interactions, providing valuable insights for researchers and practitioners in marketing and related fields. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9781332273072_0
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An onLine Technique for Estimating and Analyzing Complex Models Classic Reprint
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