The Application of Commercial Advertising Methods to University Extensions (Classic Reprint) - Softcover
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Excerpt from The Application of Commercial Advertising Methods to University Extensions
The extension division director is between two fires in the matter of publicity and advertising. The general public criticizes him for not advertising his courses more widely, and the faculty criticize him for alleged Offenses against their ideas of academic dignity. Students and others interested in the courses at Indianapolis have frequently said to those in charge of Indiana University extension classes, Why don't you advertise your courses more? Yet Indiana University uses more than the average number of devices for gaining publicity.
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The Application of Commercial Advertising Methods to University Extensions
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Paperback. Zustand: New. Print on Demand. This book investigates the ways that university extension divisions can utilize commercial advertising methods and publicity to expand their reach and make their services known to new audiences. The author explores the challenges and opportunities that come with promoting education just like a commodity. In this book, the author includes an analysis of current communications techniques used by university extension divisions like written announcements, both formal and informal, newspaper articles, posters, and even radio and TV spots. They provide valuable insights into the psychology of advertising and explore the ethical considerations when it comes to selling education as a product. This book will be eye-opening for anyone interested in the field of education, as it reveals the ways in which commercial advertising methods can be applied to the promotion of educational services. It also prompts reflection on the ways in which this impacts our understanding of education as a whole. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9781332858798_0
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The Application of Commercial Advertising Methods to University Extensions Classic Reprint
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781332858798
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The Application of Commercial Advertising Methods to University Extensions Classic Reprint
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781332858798
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