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This paper is an exploratory probe into new product strategy for small high technology firms. The motivation behind it grew from the author's participation in a study of Massachusetts Route 128 high technology companies, performed under the auspices of the Center for Policy Alternatives and the Swedish Board for Technical Development. In discussing the products made by these entrepreneurs, and in seeking to evaluate both the similarities and differences between the de facto new product strategies pursued by them, it became evident that although the firms had followed markedly different strategies in deciding what to make next, there was little available research methodology to get a handle on these differences. The work may.
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New Product Strategy in Small High Technology Firms (Classic Reprint)
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Paperback. Zustand: New. Print on Demand. This book explores the strategies employed by small high-tech companies in launching new products. The author, drawing on original research, questions the widely held notion that these firms should diversify into unrelated product technologies as a hedge against technological obsolescence. Through an analysis of case studies, the book argues that successful small high-tech firms often leverage their existing core competencies to develop new products for existing or new markets. This strategy allows them to build on their strengths and maintain a competitive edge in their chosen technological domain. The book offers a fresh perspective on new product development for small high-tech firms, and its insights will be of great value to entrepreneurs, managers, and researchers alike. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9781333107024_0
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New Product Strategy in Small High Technology Firms Classic Reprint
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New Product Strategy in Small High Technology Firms Classic Reprint
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781333107024
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