Master quick, practical lessons to create attractive show cards, signs, and price displays. This practical guide teaches beginners how to letter with brush and pen, select the right materials, and lay out effective advertisements and window displays that help sell merchandise.
This edition compiles clear, step-by-step instructions from early articles on brush lettering, ink types, and the essential tools for a professional look. It also covers copywriting basics, type faces, and layout tips to help you communicate clearly and attractively in a retail setting.
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Anbieter: Forgotten Books, London, Vereinigtes Königreich
Paperback. Zustand: New. Print on Demand. This book is an in-depth guide to the art of show card lettering, a form of sign painting that flourished in the early 20th century. The author explains the fundamental techniques of show card lettering, including how to use brushes, inks, and various types of lettering styles. The text is illustrated with numerous examples of show card lettering, demonstrating the wide range of possibilities that the art form offers. Show card lettering is presented as a simple and accessible art form, with the author emphasizing that consistent practice and patience are the keys to success. The book covers the basics of lettering, including the formation of individual letters, as well as more advanced techniques such as shading and flourishes. The author also provides guidance on how to lay out and design show cards, and how to use color effectively. This book is a valuable resource for anyone interested in learning the art of show card lettering, as it provides clear and concise instructions that are easy to follow. It will be of interest to both hobbyists and professionals alike, and is sure to inspire readers to create their own unique and eye-catching show cards. It is a great starting point for those looking to enter the field or simply learn more about this historic lettering form. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9781333459246_0
Anzahl: Mehr als 20 verfügbar
Anbieter: PBShop.store US, Wood Dale, IL, USA
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781333459246
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781333459246
Anzahl: 15 verfügbar