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Excerpt from Effective Type-Use for Advertising
Advertising typography must stimulate interest by its liveliness Display, 49 1 Display must stand out, 53 2 Display must be easy to read, 55 3 Display must be good to look at, 662 4 Display must be arranged so that its sense clear at first glance, 63 5 We must not overdo, 64.
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Effective Type-Use for Advertising (Classic Reprint)
Print-on-DemandAnbieter: Forgotten Books, London, Vereinigtes Königreich
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Paperback. Zustand: New. Print on Demand. This book delves into the world of advertising typography, exploring the often overlooked art of using type effectively to create compelling messages. Written in a clear and engaging style, it offers a practical guide for anyone involved in the creation of advertising materials, from designers and copywriters to business owners. Drawing on the author's extensive experience in the field, the book dissects the elements of effective typography, analyzing how each element contributes to attracting attention, delivering a clear message, and ultimately, selling the product or service. The book draws upon the author's years of work in the field, including their own development of a system for visualizing typography. While the book is clearly written with a 1920s sensibility, it still offers relevant insights into the principles of design that transcend time. This book is a valuable resource for anyone seeking to understand the power of typography and master the art of using it effectively in advertising. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9781333763831_0
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Effective TypeUse for Advertising Classic Reprint
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781333763831
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Effective TypeUse for Advertising Classic Reprint
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781333763831
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