Inhaltsangabe
Understand how data and decisions shape marketing action This guide explains an adaptive system where ongoing data collection updates the model of the market and informs how to allocate budget, promotions, and product changes.
In clear terms, you’ll see how a company uses internal data, field experiments, and feedback to improve marketing decisions over time. The text also covers why forecasts matter, how to measure sales response, and how to adjust strategies as market conditions change.
- How data banks and market models interact to drive the marketing mix
- Practical steps for designing experiments and updating the sales response model
- How exponential smoothing blends past and present information to set promotion rates
- Realistic examples of adaptive control in budgeting, advertising, and product decisions
Ideal for readers of marketing analytics, forecasting, and decision modeling who want a practical view of adaptive systems in action. This edition presents concepts with approachable explanations and concrete, step-by-step notes on measurement, updating, and action.
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Adaptive Control Systems in Marketing (Classic Reprint)
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Paperback. Zustand: New. Print on Demand. This book is a comprehensive guide to marketing operations that offers a detailed framework for adapting marketing strategies to changing market conditions. The author discusses the company's key responsibility to continuously learn from experience and incorporate that knowledge into marketing activities. They emphasize the importance of a formal adaptive control system using consistent data collection and analysis to optimize promotional spending. The author presents a specific model for setting promotion rates by balancing experimentation and learning with profit maximization. This book provides valuable insights into the dynamic nature of marketing and how companies can effectively respond to market shifts to achieve optimal outcomes. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9781333780937_0
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Adaptive Control Systems in Marketing (Classic Reprint)
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781333780937
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Adaptive Control Systems in Marketing (Classic Reprint)
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781333780937
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