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Excerpt from Operations Research in Marketing: What's Up
Several universities now have individuals or groups who are particularly interested in marketing models and their applications, for example: mit, Wharton, Carnegie Tech, Stanford, and Northwestern. In business, of course, there has been a parallel development. Companies are a good deal less talkative than academicians. Companies fancy (often incorrectly, I believe)
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Operations Research in Marketing: What's Up (Classic Reprint)
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Paperback. Zustand: New. Print on Demand. This book examines the growing significance of quantitative methods in marketing, emphasizing the use of data-driven models in decision-making processes and measurement techniques that support such models. It provides a timely review of functional areas in marketing, including advertising, sales force, distribution channels, pricing, and new product development, offering insights into how complexity and data-driven approaches are shaping the field. The book also explores adaptive and behavioral models and the growing use of online computation in marketing, indicating the remarkable growth and influence of quantitative methods in shaping the future of marketing practices. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9781334299711_0
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Operations Research in Marketing What's Up Classic Reprint
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781334299711
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Operations Research in Marketing What's Up Classic Reprint
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