Excerpt from The Management of the Process of Innovation and the Measurement of Research and Development Productivity
But the manager's goal of fostering creativity must be tempered by the necessity to minimize risks. These two objectives often stand in practical contradiction to each other, since no firm will want to lead its industry in innovations while funding enough losing projects to lower overall r&d productivity (urban and Hauser, To reconcile these competing objectives, the first step is clearly to identify an Opportunity for some kind of new product or process development. This involves figuring out what market to enter and how to generate the ideas that could be the basis for entry. Subsequently, new ideas are evaluated and one or a few chosen.
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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Excerpt from The Management of the Process of Innovation and the Measurement of Research and Development Productivity
But the manager's goal of fostering creativity must be tempered by the necessity to minimize risks. These two objectives often stand in practical contradiction to each other, since no firm will want to lead its industry in innovations while funding enough losing projects to lower overall r&d productivity (urban and Hauser, To reconcile these competing objectives, the first step is clearly to identify an Opportunity for some kind of new product or process development. This involves figuring out what market to enter and how to generate the ideas that could be the basis for entry. Subsequently, new ideas are evaluated and one or a few chosen.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Excerpt from The Management of the Process of Innovation and the Measurement of Research and Development Productivity
Sloan School of Management, m.i.t. Anne Louise Averbach and Richard Anthony Ferraro are former Masters students in the Sloan School of Management.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781334432408
Anzahl: 15 verfügbar
Anbieter: Forgotten Books, London, Vereinigtes Königreich
Paperback. Zustand: New. Print on Demand. This book explores the challenges and opportunities within the R&D and innovation processes, with a specific focus on the relationship between R&D, marketing, and manufacturing. The author underscores that the key to fostering innovation lies in fostering creativity and minimizing risks through a judicious combination of financial and non-financial measurement techniques applied at the project level. The author also emphasizes that the R&D process involves many different functions and people, and their successful collaboration is highly dependent on strong leadership, clear communication, and effective management of the project life cycle, from the initial idea to the final product or service. The book provides valuable insights for managers seeking to enhance R&D productivity and drive innovation within their organizations. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9781334432408_0
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