Application of a Flexible System to Retrieve, Manipulate, and Display Information From a Stable, Questionnaire-Oriented Data Base to Social Science Research (Classic Reprint) - Softcover
Inhaltsangabe
Excerpt from Application of a Flexible System to Retrieve, Manipulate, and Display Information From a Stable, Questionnaire-Oriented Data Base to Social Science Research
In making decisions about how resources should be allocated to advertising media, managers often need information about the interrelation ships between the consumption of various goods and the consumers' media habits (what magazines he reads and what television shows he watches, for example). In an attempt to help answer some of these questions w. R. Simmons and Associates Research has for years conducted extensive surveys of the demographics, consumption patterns and media habits of a consumer panel, as well as some psychographic information. This data is collected onoeeach year and the data is tabulated into a number of reports which are supplied to many advertising decision makers.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Weitere beliebte Ausgaben desselben Titels
Suchergebnisse für Application of a Flexible System to Retrieve, Manipulate,...
Foto des Verkäufers
Application of a Flexible System to Retrieve, Manipulate, and Display
Print-on-DemandAnbieter: Forgotten Books, London, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
Paperback. Zustand: New. Print on Demand. This book, dense with information, discusses how businesses can use syndicated data on demographics, media habits, and consumption to make more informed decisions. The author explains the use of interactive systems to combine and assess these data sets. The author presents a case study using data on income and non-employment earnings to illustrate the system's functionality. The book is written with the assumption that the reader has some knowledge of data analysis and statistics. It provides valuable insights for researchers and professionals in marketing, media planning, and social sciences who seek to leverage data for better decision-making. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9781334744549_0
Neu kaufen
EUR 15,68
Versand gratis
Versand von Vereinigtes Königreich nach USA
Versand von Vereinigtes Königreich nach USA
Anzahl: Mehr als 20 verfügbar
Beispielbild für diese ISBN
Application of a Flexible System to Retrieve, Manipulate, and Display Information From a Stable, QuestionnaireOriented Data Base to Social Science Research Classic Reprint
Anbieter: PBShop.store US, Wood Dale, IL, USA
Verkäuferbewertung 5 von 5 Sternen
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781334744549
Beispielbild für diese ISBN
Application of a Flexible System to Retrieve, Manipulate, and Display Information From a Stable, QuestionnaireOriented Data Base to Social Science Research Classic Reprint
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9781334744549
Neu kaufen
EUR 20,91
EUR 3,82 Versand
Versand von Vereinigtes Königreich nach USA
Versand von Vereinigtes Königreich nach USA
Anzahl: 15 verfügbar