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Building Brands Directly: Creating Business Value from Customer Relationships - Softcover

Pearson, Stewart

 
9781349137732: Building Brands Directly: Creating Business Value from Customer Relationships
Softcover
ISBN 10: 1349137731 ISBN 13: 9781349137732
Verlag: Palgrave Macmillan, 2014

Inhaltsangabe

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1349137731
ISBN 13 
9781349137732
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
448
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