Think Strategically - Softcover

Gimbert, X.

Softcover

ISBN 10: 1349330035 ISBN 13: 9781349330034

Verlag: Palgrave Macmillan, 2011

Inhaltsangabe

If you think more strategically than your competitors, your company will win the competitive battle in the mid or long term. This book explains simply and clearly the elements, concepts, analyses and interrelationships that make up this strategic thinking, and shows how to employ it in your business or organization.

Über diesen Titel

Über die Autorin bzw. den Autor

XAVIER GIMBERT has a PhD in Business Administration and Management, a degree in Pharmacy and an MBA from ESADE. He has been a Professor in the Department of Business Policy at ESADE since 1989, and previously spent 12 years working in business management. He combines his academic career with a business consultancy practice and membership of boards of directors. He has published several books, case studies and papers in such prestigious journals as Long Range Planning and Harvard Deusto Business Review.

Details zur Ausgabe

• Verlag: Palgrave Macmillan
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 1349330035
• ISBN 13: 9781349330034
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 221
• Kontakt zum Hersteller: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Tiergartenstr. 17; Heidelberg; 69121; Deutschland