Inhaltsangabe
PART I: FOUNDATIONS 1. Popular Science Writing: Problems and Potential 2. Theoretical and Analytical Framework 3. A Brief History of Science Popularization 4. Practitioner Perspectives on their Craft PART II: APPLICATIONS 5. Boundary Work: Presenting Science in Context 6. Expertise: Broadening the Scope of Participation 7. Ethos: Establishing Relationships with Readers 8. Rhetorical Orientation: Inviting Reader Engagement 9. Technocracy and Democracy: Talking about Risk PART III: FINAL WORDS 10. Conclusion: Toward a New Social Contract Notes References
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