Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness - Softcover

Rajagopal, .

 
9781349474271: Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness
Softcover
ISBN 10: 1349474274 ISBN 13: 9781349474271
Verlag: Palgrave Macmillan, 2014

Inhaltsangabe

The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.

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Über die Autorin bzw. den Autor

Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus, and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London, UK. He is also Fellow of the Chartered Management Institute, and the Institute of Operations Management, UK. He has been listed in various international directories including Who's Who in the World since 2008, and 2000 Outstanding Intellectuals of the 21st Century. Dr. Rajagopal holds postgraduate and doctoral degrees in Economics and Marketing respectively from Pandit Ravishankar Shukla University. He specializes in the fields of marketing management, rural economic linkages, and development economics. He has to his credit 40 books on marketing management and rural development themes and over 400 research contributions that include research papers in national and international refereed journals. He is Editor-in-Chief of the International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, and International Journal of Built Environment and Asset Management. He has imparted training to senior executives and has conducted 55 management development programs. His research contributions have been conferred the highest recognition of National Researcher -SNI-level III by the Government of Mexico.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1349474274
ISBN 13 
9781349474271
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
339
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Weitere beliebte Ausgaben desselben Titels

9781137366771: Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness

Vorgestellte Ausgabe

ISBN 10:  113736677X ISBN 13:  9781137366771
Verlag: Palgrave Macmillan, 2014
Hardcover