Verwandte Artikel zu Integrated Communications in the Postmodern Era

Integrated Communications in the Postmodern Era - Softcover

Kitchen, Philip J.; Uzunoglu, Ebru

 
9781349482047: Integrated Communications in the Postmodern Era
Softcover
ISBN 10: 1349482048 ISBN 13: 9781349482047
Verlag: Palgrave Macmillan, 2014

Inhaltsangabe

This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Philip J. Kitchen is Research Professor of Marketing at the ESC Rennes School of Business, France. His research interests lie in the fields of marketing and corporate communications, marketing theory, and applications of marketing as seen from a consumer as compared to an organizational perspective. He has published academic papers in the Journal of Business Research, Journal of Advertising Research, Journal of Business Ethics, European Journal of Marketing, and in many other marketing and communications journals. He has published widely in the area of marketing communications.

Ebru Uzuno?lu is Associate Professor at Izmir University of Economics in Turkey and works as the Head of the Public Relations and Advertising Department. She teaches courses on Marketing Communications, Campaign Design in IMC, IMC Projects, and Brand Management. Her research interests include integrated marketing communications, brand communications, and more recently interactive characteristics of new media. She has published research in many journals such as the Journal of Marketing Communications, International Journal of Human Sciences, and Public Relations Review. Prior to her academic career, Ebru worked for over a decade in several national and international companies as a marketing communication specialist and product manager.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Palgrave Macmillan
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1349482048
ISBN 13 
9781349482047
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
286
Kontakt zum Hersteller
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3
Heidelberg
69115
Deutschland