Organising Knowledge: Methods and Case Studies - Softcover

 
9781349512904: Organising Knowledge: Methods and Case Studies
Softcover
ISBN 10: 1349512907 ISBN 13: 9781349512904
Verlag: Palgrave Macmillan, 2003

Inhaltsangabe

The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.

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Über die Autorin bzw. den Autor

MARION FRIEDMANN Marketer of ARENA, a youth and cultural centre in Vienna, Austria SONJA GRABNER-KRÄUTER Associate Professor of Marketing and International Management, University of Klagenfurt, Austria REGINA HÖLD Student, Vienna University of Economics and Business Administration MICHAEL KIMMEL Freelance Researcher in the field of cognitive metaphor theory JÜRGEN MÜHLBACHER Assistant, Vienna University of Economics and Business Administration DORIS OHNESORGE Researcher in cross-cultural management JOCHEN PENKER Austrian Federal Ministry for Economic Affairs and Labour MARKUS PESCHL Associate Professor , Department of Philosophy of Science and Social Studies, University of Vienna HANNA RISKU Head of the Centre for Knowledge and Information Management; and Deputy Head of the Department for Telecommunication, Information and Media, Danube University Krems, Austria THOMAS SEILER formerly Professor at the Free University Berlin, and the University of Darmstadt, Germany ROLAND KEO Lecturer, Temasek Polytechnic, Singapore

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
1349512907
ISBN 13 
9781349512904
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
252
Herausgeber
Gadner J., Buber R., Richards L.
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Deutschland

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Vorgestellte Ausgabe

ISBN 10:  1403916616 ISBN 13:  9781403916617
Verlag: Palgrave Macmillan, 2003
Hardcover