Asian Brand Strategy: How Asia Builds Strong Brands - Softcover

Roll, M.

Softcover

ISBN 10: 1349543705 ISBN 13: 9781349543700

Verlag: Palgrave Macmillan, 2006

Inhaltsangabe

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

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Über die Autorin bzw. den Autor

MARTIN ROLL is founder and CEO of Venture Republic, a strategic advisory firm on branding strategies and plans to corporate boards and top-management in industries across Asia Pacific and Europe. He brings more than 15 years of management experience from the international advertising industry, and is a renowned keynote speaker at global conferences. Martin Roll is Visiting Professor in Strategic Brand Management at the China European Business School (CEIBS) in Shanghai, and a frequent guest lecturer at INSEAD business school.

Details zur Ausgabe

• Verlag: Palgrave Macmillan
• Erscheinungsdatum: 2006
• Sprache: Englisch
• ISBN 10: 1349543705
• ISBN 13: 9781349543700
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 272
• Kontakt zum Hersteller: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Deutschland