International Business Strategy: Perspectives on Implementation in Emerging Markets - Softcover

Softcover

ISBN 10: 1349713554 ISBN 13: 9781349713554

Verlag: Palgrave Macmillan, 2020

Inhaltsangabe

This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India. With the global economy changing dramatically, firms from emerging markets are playing increasingly important roles in both outward and inward internationalisation. International Business Strategy offers profound insights into international business activities in this rapidly-evolving environment, in which multinational corporations from emerging markets are now influential players. Reflecting the complex nature of India itself, the chapters employ a variety of theoretical lenses to shed light on a wide range of issues encountered by Indian businesses, from some of the world’s largest corporations to small, entrepreneurial firms. 

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Über die Autorin bzw. den Autor

S. Raghunath is Professor of Corporate Strategy and Policy at Indian Institute of Management Bangalore, India, and Chair of the AIB-India Chapter. A specialist in international strategy, his visiting appointments have included Stanford University, INSEAD, and HEC Paris, and he has consulted with major Indian companies and multinational corporations.

Elizabeth L. Rose is Professor of International Business at the University of Otago, New Zealand, Visiting Professor at Aalto University, Finland, and Adjunct Professor at Indian Institute of Management Udaipur, India. She is a Fellow, and former Vice President, of the AIB, and has held elected positions in the Academy of Management and the Strategic Management Society.  

Von der hinteren Coverseite

This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India. With the global economy changing dramatically, firms from emerging markets are playing increasingly important roles in both outward and inward internationalisation. International Business Strategy offers profound insights into international business activities in this rapidly-evolving environment, in which multinational corporations from emerging markets are now influential players. Reflecting the complex nature of India itself, the chapters employ a variety of theoretical lenses to shed light on a wide range of issues encountered by Indian businesses, from some of the world’s largest corporations to small, entrepreneurial firms. 

Details zur Ausgabe

• Verlag: Palgrave Macmillan
• Erscheinungsdatum: 2020
• Sprache: Englisch
• ISBN 10: 1349713554
• ISBN 13: 9781349713554
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 500
• Herausgeber: Raghunath S., Rose Elizabeth L.
• Kontakt zum Hersteller: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Deutschland