Market Matters: Exploring Cultural Processes in the Global Marketplace - Softcover

Garsten, Christina

Softcover

ISBN 10: 1349725420 ISBN 13: 9781349725427

Verlag: Palgrave Macmillan, 2004

Inhaltsangabe

Globalization of trade and organizational change increase the impact of markets in peoples' lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It provides an ethnographic window into the cultural processes of contemporary markets; how people employ the market to solve problems, create capital, gain political ends, challenge economic processes, and delineate moral values and responsibilities.

Über diesen Titel

Über die Autorin bzw. den Autor

ANNA HASSELSTRÖM Stockholm University, Sweden MARIANNE ELIZABETH LIEN Associate Professor, Department of Social Anthropology, University of Oslo, Norway MICHELE MICHELETTI Associate Professor, Political Science, Stockholm University, Sweden BRIAN MOERAN Professor of Culture and Communication, Copenhagen Business School, Denmark MIGUEL MONTOYA Assistant Professor, Social Anthropology, Stockholm University, Sweden GUSTAV PEEBLES Columbia University, USA

Details zur Ausgabe

• Verlag: Palgrave Macmillan
• Erscheinungsdatum: 2004
• Sprache: Englisch
• ISBN 10: 1349725420
• ISBN 13: 9781349725427
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 252
• Herausgeber: Montoya M. Lindh De
• Kontakt zum Hersteller: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Deutschland