Revolution of Innovation Management: Volume 1 The Digital Breakthrough - Softcover

Softcover

ISBN 10: 1349847178 ISBN 13: 9781349847174

Verlag: Palgrave Macmillan, 2021

Inhaltsangabe

This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ongoing digital breakthrough in the context of innovation management such as user innovation, crowd sourcing and crowd funding, as well as social media. In line with the constant globalization of innovation, the first volume of Revolution of Innovation Management offers a variety of international perspectives on these topics with illustrations and analysis coming from Asia, America, and Europe.

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Über die Autorin bzw. den Autor

Alexander Brem is Professor of Technology & Innovation Management at the Mads Clausen Institute (MCI), University of Southern Denmark. He is also Head of SDU Innovation and Design Engineering, an interdisciplinary department in the Faculty of Engineering. His research interest focuses on Technology and Innovation Management, with a special focus on boundaries to Psychology, Marketing and Entrepreneurship.

Eric Viardot is Professor of Strategy and Marketing and Director of The Global Innovation Management Centre at EADA Business School, Barcelona, Spain. Before joining academia, Eric worked in different management positions for Hewlett-Packard, MSF, and Bain & C° in Europe, Asia and North America. Eric has published various books and articles on strategic management and marketing with a strong focus on Technology and Innovation Management.

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This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ongoing digital breakthrough in the context of innovation management such as user innovation, crowd sourcing and crowd funding, as well as social media. In line with the constant globalization of innovation, the first volume of Revolution of Innovation Management offers a variety of international perspectives on these topics with illustrations and analysis coming from Asia, America, and Europe.

Details zur Ausgabe

• Verlag: Palgrave Macmillan
• Erscheinungsdatum: 2021
• Sprache: Englisch
• ISBN 10: 1349847178
• ISBN 13: 9781349847174
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 280
• Herausgeber: Brem Alexander, Viardot Eric
• Kontakt zum Hersteller: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Deutschland