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Inhaltsangabe
An accessible and foundational textbook for the study of multimodality in the modern world, now thoroughly revised and updated in a second edition.
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Über die Autorinnen und Autoren
Per Ledin is Professor in Swedish at the Department of Culture and Education, Södertörn University, Sweden
David Machin is Professor of Media and Communication at Örebro University, Sweden.
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Introduction to Multimodal Analysis
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INTRODUCTION TO MULTIMODAL ANALYSIS
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Introduction to Multimodal Analysis
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Introduction to Multimodal Analysis
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Introduction to Multimodal Analysis
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Introduction to Multimodal Analysis
Verlag:
Bloomsbury Publishing PLC Jan 2020, 2020
ISBN 10: 1350069132
ISBN 13: 9781350069138
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Taschenbuch. Zustand: Neu. Neuware - Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis.Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives.Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies. Bestandsnummer des Verkäufers 9781350069138
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Introduction to Multimodal Analysis
Verlag:
Bloomsbury Publishing PLC, GB, 2020
ISBN 10: 1350069132
ISBN 13: 9781350069138
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Paperback. Zustand: New. Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives.Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies. Bestandsnummer des Verkäufers LU-9781350069138
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Introduction to Multimodal Analysis
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Zustand: New. InhaltsverzeichnisPreface to Second EditionIntroductionChapter 1. What is Multimodal Analysis?Chapter 2. The Hidden Meanings of Pictures and ImagesChapter 3. Modality: Experiencing the World through ImagesChapter 4. Bestandsnummer des Verkäufers 283076344
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Introduction to Multimodal Analysis
Verlag:
Bloomsbury Publishing PLC, GB, 2020
ISBN 10: 1350069132
ISBN 13: 9781350069138
Neu
Paperback
Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: New. Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives.Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies. Bestandsnummer des Verkäufers LU-9781350069138
Anzahl: 5 verfügbar