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Selling Europe to the World: The Rise of the Luxury Fashion Industry, 1980-2020 - Hardcover

Donzé, Professor Pierre-Yves

 
9781350335776: Selling Europe to the World: The Rise of the Luxury Fashion Industry, 1980-2020

Inhaltsangabe

The first book to explain why and how European companies have dominated the global luxury industry since the 1980s.

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Über die Autorin bzw. den Autor

Pierre-Yves Donzé is Professor of Business History at Osaka University, Japan, and a visiting professor at the University of Fribourg, Switzerland. His research focuses on the business history of creative industries (watchmaking, fashion, and luxury) and multinational enterprises. He is the author of numerous books, edited volumes and academic articles published in English, French, German, Italian and Japanese.

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