Verwandte Artikel zu Fashion Management: A Strategic Approach

Fashion Management: A Strategic Approach - Softcover

Varley, Rosemary; Roncha, Ana; Radclyffe-Thomas, Natascha; Gee, Liz

 
9781350340565: Fashion Management: A Strategic Approach
Softcover
ISBN 10: 1350340561 ISBN 13: 9781350340565
Verlag: Bloomsbury Academic, 2024

Inhaltsangabe

This market-leading textbook is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector.

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Über die Autorinnen und Autoren

Rosemary Varley, now semi-retired, works as an Associate Lecturer at the Fashion Business School at London College of Fashion (LCF), University of the Arts London, where previously she was Subject Director for Marketing and Retail, and Fashion Business Research Coordinator.

Ana Roncha lectures in Fashion Marketing and Brand Strategy, at the London College of Fashion. She is an Affiliate Professor at ESCP Europe and a Visiting Professor at Porto Business School.

Natascha Radclyffe-Thomas EdD FRSA is Professor of Marketing and Sustainable Business at the British School of Fashion, GCU London.

Liz Gee is Dean of the Fashion Business School at London College of Fashion.

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Verlag
Bloomsbury Academic
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
1350340561
ISBN 13 
9781350340565
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
448
Kontakt zum Hersteller
Nicht verfügbar
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