This textbook takes a highly contemporary overview of innovation management, covering a wide range of product, manufacturing and service firms, as well as incorporating coverage of new business models and markets.
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Jan van den Ende is Professor of Management of Technology and Innovation at Rotterdam School of Management, Erasmus University (RSM). He is also Professor of Horticulture Innovation and Visiting Professor at LUISS Universita Guido Carli, Rome, Italy.
Innovation Management: A New Business Perspective provides an introduction to innovation management. It offers an overview of all elements of innovation management, from generating ideas to implementation, and from organizing innovation in a company to looking towards future developments in the field.
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