Innovation Management - Hardcover

Van Den Ende, Jan

Hardcover

ISBN 10: 1352012448 ISBN 13: 9781352012446

Verlag: Red Globe Press, 2021

Inhaltsangabe

This textbook takes a highly contemporary overview of innovation management, covering a wide range of product, manufacturing and service firms, as well as incorporating coverage of new business models and markets.

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Über die Autorin bzw. den Autor

Jan van den Ende is Professor of Innovation Management at Rotterdam School of Management, Erasmus University. He was also Professor of Horticulture Innovation and Visiting Professor at LUISS Universita Guido Carli, Rome, Italy. He has extensive industry experience, among other things as part of the Erasmus Center for Innovation.

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Innovation Management: A New Business Perspective provides an introduction to innovation management. It offers an overview of all elements of innovation management, from generating ideas to implementation, and from organizing innovation in a company to looking towards future developments in the field.

Details zur Ausgabe

• Verlag: Red Globe Press
• Erscheinungsdatum: 2021
• Sprache: Englisch
• ISBN 10: 1352012448
• ISBN 13: 9781352012446
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 304
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland