Marketing Analytics: Based on First Principles - Softcover

Palmatier, Robert W.; Petersen, Associate Professor J. Andrew ; Germann, Associate Professor Frank

9781352013191: Marketing Analytics: Based on First Principles

Softcover

ISBN 10: 1352013193 ISBN 13: 9781352013191

Verlag: Bloomsbury Academic, 2022

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A dynamic textbook on marketing analytics, teaching state of the art data analytics techniques around a focused and powerful strategic framework. Lead author Rob Palmatier is one of the most pre-eminent Marketing academics in the world and lends significant brand prestige to the book.

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�ber die Autorinnen und Autoren

Robert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.

J. Andrew Petersen is an Associate Professor of Marketing at the Pennsylvania State University, USA.

Frank Germann is Associate Professor of Marketing at the University of Notre Dame, USA

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Verlag: Bloomsbury Academic
Erscheinungsdatum: 2022
Sprache: Englisch
ISBN 10: 1352013193
ISBN 13: 9781352013191
Einband: Tapa blanda
Auflage: 1
Anzahl der Seiten: 432
Kontakt zum Hersteller: Nicht verf�gbar
Verantwortliche Person: WordUnited GmbH
distribution@wordunited.com

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9781352013214: Marketing Analytics: Based on First Principles

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Marketing Analytics : Based on First Principles

Palmatier, Robert W.; Petersen, J. Andrew; Germann, Frank

Verlag: Bloomsbury Academic, 2022

ISBN 10: 1352013193 ISBN 13: 9781352013191

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Marketing Analytics (Paperback)

Robert W. Palmatier

Verlag: Bloomsbury Publishing PLC, London, 2022

ISBN 10: 1352013193 ISBN 13: 9781352013191

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Paperback. Zustand: new. Paperback. All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatiers dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies.When should you use a specific technique in data analytics? How does each new analytics technique improve performance? Which techniques are worth time and investment to implement?As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue.Marketing Analytics will help you to: Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework. Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions. Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub/marketing-analytics. Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software.Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verk�ufers 9781352013191

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Marketing Analytics

Robert W. Palmatier

Verlag: Bloomsbury Publishing (UK), 2022

ISBN 10: 1352013193 ISBN 13: 9781352013191

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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verk�ufers GB-9781352013191

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Marketing Analytics

Robert W. Palmatier

Verlag: Bloomsbury Publishing (UK), 2022

ISBN 10: 1352013193 ISBN 13: 9781352013191

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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verk�ufers GB-9781352013191

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Marketing Analytics

Palmatier

Verlag: Bloomsbury Academic, 2022

ISBN 10: 1352013193 ISBN 13: 9781352013191

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Zustand: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Bestandsnummer des Verk�ufers ABEOCT25-10207

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