Maths and Stats for Web Analytics and Conversion Optimization: The journey from 'data driven' to 'data smart' - Softcover

Sharma, Himanshu

 
9781364849184: Maths and Stats for Web Analytics and Conversion Optimization: The journey from 'data driven' to 'data smart'
Softcover
ISBN 10: 1364849186 ISBN 13: 9781364849184
Verlag: Blurb, 2015

Inhaltsangabe

The role of maths and statistics in the world of web analytics is not clear to many marketers. Not many talk or write about the usage of statistics and data science in conversion optimization. This book has been written to fill this knowledge gap. This expert guide will teach you exactly what you need to know. It will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions which can quickly improve the bottom-line of your online business. Every topic covered in this book has something to do directly with your day to day job. You don't need a math or stats background in order to understand this book. Every topic has been explained in plain english. This book covers vital topics on maths and statistics which every internet marketer/web analyst should get familiar with in order to achieve optimum results from their analysis, marketing campaigns and conversion optimization efforts. It explains some of the most useful statistics terms/concepts one by one and will also show you their practical use in web analytics and conversion optimization, so that you can take advantage of them straightaway.

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Über die Autorin bzw. den Autor

Himanshu Sharma has already achieved fame for finding security loopholes and vulnerabilities in Apple, Google, Microsoft, Facebook, Adobe, Uber, AT&T, Avira, and many others. He has assisted international celebrities such as Harbajan Singh in recovering their hacked accounts. He has been a speaker and trainer at international conferences such as Botconf 2013, CONFidence, RSA Singapore, LeHack, Hacktivity, Hack In the Box, and SEC-T. He also spoke at the IEEE Conference for Tedx. Currently, he is the cofounder of BugsBounty, a crowdsourced security platform.

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Verlag
Blurb
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
1364849186
ISBN 13 
9781364849184
Einband
Taschenbuch
Anzahl der Seiten
430
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar