Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius - Softcover

Worstell, Robert C.

 
9781387028085: Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius
Softcover
ISBN 10: 1387028081 ISBN 13: 9781387028085
Verlag: Lulu.com, 2017

Inhaltsangabe

There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now.

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Über die Autorin bzw. den Autor

Dr. Worstell is known for the depth and volume of his research - as well as his published works. With seven degrees to his credit, ranging from comparative religions to computer networking, there are few fields he hasn't researched as a means to finding workable truths anyone can apply. His current work is in making fiction writing profitable, and kicking over the bee-hives of established "guru's" in that field. Worstell feels that creating a living by writing should be simple and inexpensive. Most of his work is available through his blog posts long before they become books. This blog-to-book method is a way of sharing and refining his material broadly to everyone.

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Verlag
Lulu.com
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1387028081
ISBN 13 
9781387028085
Einband
Taschenbuch
Anzahl der Seiten
110
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland