This is not just an inspiring story. It's a blueprint for performing at your best when the stakes are highest.
Matt Formston AM is a multi-sport World Champion, Guinness World Record holder and Paralympian. Parallel to his elite sporting achievements, he has built a career as a senior corporate executive, board chair and executive coach. He is also blind.
None of Matt’s successes happened by accident. They were won through a system ― the eight Hard Standards ―that Matt forged at the intersection of professional sport and corporate leadership. He tested them over decades, inside fifty-foot Nazaré waves, on championship cycling tracks, freediving blind through shipwrecks and in boardrooms where the same principles had to hold.
Why Not? weaves those standards through every chapter. In Matt’s story, you’ll discover practical, immediately applicable principles for building clarity, discipline and accountability in your own performance.
Why Not? is for anyone who wants to perform more consistently when it counts. If you suspect you’re capable of more, but keep finding reasons not to prove it, it’s time to stop saying, ‘I can’t.’ You need to start asking, ‘Why not?’
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MATT FORMSTON AM is a four-time Surfing World Champion, a Para Track Cycling World Champion and a Rio Paralympian. He holds a Guinness World Record for surfing a 51-foot wave at Nazaré, and in 2023 became the first para athlete in history to win Surfing Australia’s open Heavy Water Award. He has spent fifteen years in senior corporate leadership and now speaks globally on performance, leadership and trust. His story is told in The Blind Sea, now streaming on Netflix.
LEARN THE EIGHT HARD STANDARDS. FORGED AT ROCK BOTTOM. TESTED WHERE IT COUNTS.
Matt Formston can’t see the 51-foot Nazaré wave that earned him a Guinness World Record. He can’t see the waves on which he’s won world surfing titles, or the finish lines he’s crossed to win world cycling titles. He can’t see the boardroom he’s led for fifteen years. But blindness was never his biggest fight. Almost ending up dead or in jail was.
Why Not? is the story behind Matt’s determination to build a limitless life, and the Eight Hard Standards that helped him get there. Pressure-tested in elite sport and senior corporate leadership, since finding them he’s won a world title or a major business award every single year.
Honest, sometimes uncomfortable and full of practical insights, Why Not? shows you what it actually takes to perform when getting it wrong has real consequences:
The excuses stop here. It’s time to ask: why not?
‘Matt is living proof that limits are rarely real; they’re just stories waiting to be rewritten.’
―Layne Beachley AO, 7x World Surfing Champion
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Paperback. Zustand: new. Paperback. This is not just an inspiring story. It's a blueprint for performing at your best when the stakes are highest. Matt Formston AM is a multi-sport World Champion, Guinness World Record holder and Paralympian. Parallel to his elite sporting achievements, he has built a career as a senior corporate executive, board chair and executive coach. He is also blind. None of Matts successes happened by accident. They were won through a system the eight Hard Standards that Matt forged at the intersection of professional sport and corporate leadership. He tested them over decades, inside fifty-foot Nazare waves, on championship cycling tracks, freediving blind through shipwrecks and in boardrooms where the same principles had to hold. Why Not? weaves those standards through every chapter. In Matts story, youll discover practical, immediately applicable principles for building clarity, discipline and accountability in your own performance. Know when to plan, when to pull the trigger and how to tell the difference.Audit yourself with brutal honesty before the world does it for you.Build capacity now so your future self can perform under pressure.Declare the goal before youve earned it, and do the work to deserve it.Lead with empathy and understand what motivates others beyond the KPIs. Why Not? is for anyone who wants to perform more consistently when it counts. If you suspect youre capable of more, but keep finding reasons not to prove it, its time to stop saying, I cant. You need to start asking, Why not? Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9781394434626
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