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Inhaltsangabe
Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment.
Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi.
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Über die Autorin bzw. den Autor
Neil Perkin is the founder of Only Dead Fish, a consultancy which specializes in digital strategy, transformation and agility. Based in Sussex, UK, he has run marketing training and consulted on marketing transformation and capability with a variety of large, multi-national businesses and curates the Firestarters thought leadership series for Google UK. A regular keynote speaker, he has written for Econsultancy, Marketing Week and The Marketing Society and has been named by Sage as a 'Top 100 Global Business Influencer'. He is also the author of Agile Transformation and the co-author of Building The Agile Business Through Digital Transformation, both published by Kogan Page.
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- VerlagKogan Page
- Erscheinungsdatum2022
- ISBN 10 1398605107
- ISBN 13 9781398605107
- EinbandTapa blanda
- SpracheEnglisch
- Auflage1
- Anzahl der Seiten288
- Kontakt zum HerstellerNicht verfügbar
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Agile Marketing: Unlock Adaptive and Data-driven Marketing for Long-term Success
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