Digital Marketing Strategy: An Integrated Approach to Online Marketing - Softcover

Kingsnorth, Simon

Softcover

ISBN 10: 1398605972 ISBN 13: 9781398605978

Verlag: Kogan Page, 2022

Inhaltsangabe

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI.Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.

Über diesen Titel

Über die Autorin bzw. den Autor

Simon Kingsnorth is a recognized digital marketing expert with over 20 years of industry experience, he was formerly the Global Head of Digital Marketing at Citi Bank and has provided consultancy services to leading brands such as Vodafone, Asda and Lloyds TSB. He is currently the Founder and CEO of SK, which is a Strategic marketing company that supports small and large businesses around the world to build and execute highly successful marketing strategies.

Details zur Ausgabe

• Verlag: Kogan Page
• Erscheinungsdatum: 2022
• Sprache: Englisch
• ISBN 10: 1398605972
• ISBN 13: 9781398605978
• Einband: Taschenbuch
• Auflage: 3
• Anzahl der Seiten: 416
• Kontakt zum Hersteller: Authorised Rep Compliance Ltd; info@authorisedrepcompliance.co.uk; ; Ground Floor 71 Lower Baggot Steet; Dublin; D02 P593; Irland