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Data-Informed Decision Making provides an accessible roadmap on how to navigate common challenges obstructing successful data-informed decision making and culture.
It presents a reliable framework to help ensure there is alignment between what the business needs, what data teams can deliver and where leaders should get involved. It also outlines a process to address the most common biases and psychological resistance to change, both at an individual and organizational culture level and examines the importance of soft skills as well as technical capabilities. Additionally, it advises how organizations can better focus their data resources to ensure they support the most critical, high value business activities.
By leveraging data in a logical and systematic manner, organizations can reduce the impact of complexity, confusion and bias in their decision making. Organizations can also benefit from better alignment between their business and data teams, better cross-team communication channels, more trust, better understanding of challenges and a unified front. This will be invaluable for business and data leaders who need to drive data strategy, decision making and digital transformation in their organizations.
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Jason Krantz is CEO and Founder of Strategy Titan, a strategic advisory and information product development company, and is based in Chicago, Illinois He specializes in creating award-winning analytics strategy, capabilities, teams, cultures and solutions that drive tangible revenue and EBITDA improvements. He has over 15 years of business analytics, data science and strategic leadership experience in public and private equity owned business like ConAgra Foods, Newell Rubbermaid and Ecolab.
Jordan Morrow is known as the "Godfather of Data Literacy", having helped pioneer the field by building one of the world's first data literacy programs and driving thought leadership. He is the founder and CEO of Bodhi Data and Senior Vice President of Data and AI Transformation for AgileOne, helping to utilize data and AI
in the total talent management space. Morrow is a global trailblazer in the world of data literacy and enjoys his time traveling the world speaking and/or helping companies. He served as the Chair of the Advisory Board for The Data Literacy Project, has spoken at numerous conferences around the world, and is an active voice in the data and analytics community. He has also helped companies and organizations around the world, including the United Nations, build and understand data literacy. Morrow is based near Salt Lake City, Utah and is the author of four books: Be Data Literate, Be Data Driven, Be Data Analytical, and Business 101 for the Data Professional all published by Kogan Page.
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