Inhaltsangabe
Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them. As marketing becomes more multi-platformed, more measurable and enabled by digital tools and regenerative-AI, marketing communications must be increasingly nuanced, responsive and with a distinct human touch. From paid social to press releases, from landing pages to white papers and from internal communications to engaging with customers, the sheer range of writing challenges can feel daunting. How can you keep it targeted? How can you keep it personal? How can you keep it conversational? The Complete Copywriter gives you all the tools you'll need to create exceptional marketing copy. This comprehensive guide covers every aspect of the copywriting craft, from creativity and planning, to revision and execution. Learn how to exercise your creativity, be refreshingly adaptable with your words, generate ideas, maintain reader attention, hone your empathy and bring words to life, so that you deliver copy that works every time.
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Über die Autorin bzw. den Autor
Alan Barker is Managing Director of Kairos Training Limited, a specialist consultancy dedicated to developing creativity and communication skills. A prolific writer, he is the author of Improve your Communication Skills, How to be Better at Managing People, 30 Minutes to Brainstorm Great Ideas, 30 Minutes Before a Meeting and How to Manage Meetings (all published by Kogan Page).
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Complete Copywriter: The Definitive Guide to Marketing with Words
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Paperback. Zustand: new. Paperback. Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them. As marketing becomes more multi-platformed, more measurable and enabled by digital tools and regenerative-AI, marketing communications must be increasingly nuanced, responsive and with a distinct human touch. From paid social to press releases, from landing pages to white papers and from internal communications to engaging with customers, the sheer range of writing challenges can feel daunting. How can you keep it targeted? How can you keep it personal? How can you keep it conversational? The Complete Copywriter gives you all the tools you'll need to create exceptional marketing copy. This comprehensive guide covers every aspect of the copywriting craft, from creativity and planning, to revision and execution. Learn how to exercise your creativity, be refreshingly adaptable with your words, generate ideas, maintain reader attention, hone your empathy and bring words to life, so that you deliver copy that works every time. Write effective copy that is concise, contemporary, captivating and customer-focused. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9781398613539
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Paperback. Zustand: New. Looking to write marketing copy that truly connects with your audience and stands out?The Complete Copywriter is a beginner-friendly guide designed to help early-career marketers understand the essentials of effective copywriting. Step-by-step, it breaks down the craft so you can build confidence and deliver clear, engaging content across multiple platforms.You'll learn how to: - Learn how to understand your customers and tailor your messages- Discover practical tips to keep your copy targeted, personal and conversational- Know your way around writing for social media, press releases, landing pages and more- Develop skills like creativity, empathy and adaptability in your writing- Use real-world examples to see how great copy drives resultsThis book equips you with the tools to craft copy that works every time, building your skills and career from the ground up.Themes include: Copywriting basics, marketing communications, creativity, customer engagement, beginner's guide, soft skills. Bestandsnummer des Verkäufers LU-9781398613539
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