Inhaltsangabe
With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape.
Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It starts with an exploration of how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. Students will then learn about the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement. Supported by international examples throughout, the textbook examines the role of AR/VR in retail experiences, the power of online communities and voice commerce, as well as the importance of good UX design. Crucially, it also delves into ethical considerations of the digital consumer landscape, including privacy and data concerns. Consumer Behaviour includes in-text learning features such as learning outcomes, key terms, a glossary and exercise questions to help develop critical thinking. It is supported by online resources of PowerPoint slides, videos and essay questions. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees.Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorin bzw. den Autor
Jean-Eric Pelet is an Associate Professor at IAE Amiens (France). He leads the Consumer Behaviour teaching at Masters level at IAE Amiens, IAE Vannes, EM Normandie, PBS and EMLV. He is also a visiting professor both in France and abroad in England, Poland, Finland, Switzerland and Thailand.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Weitere beliebte Ausgaben desselben Titels
Suchergebnisse für Consumer Behaviour: Understanding Consumers in a Digital...
Beispielbild für diese ISBN
Consumer Behaviour: Understanding Consumers in a Digital Landscape
Anbieter: Housing Works Online Bookstore, New York, NY, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Minimal wear to cover. Pages clean and binding tight. shelf wear. bumped edges. Paperback. Bestandsnummer des Verkäufers FF4-03056
Foto des Verkäufers
Consumer Behaviour : Understanding Consumers in a Digital Landscape
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: As New. Unread book in perfect condition. Bestandsnummer des Verkäufers 47224765
Gebraucht kaufen
EUR 52,42
Versand:
EUR 2,30
Innerhalb der USA
Anzahl: 18 verfügbar
Beispielbild für diese ISBN
Consumer Behaviour
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers FW-9781398618619
Neu kaufen
EUR 50,93
Versand:
EUR 5,70
Von Vereinigtes Königreich nach USA
Anzahl: 15 verfügbar
Foto des Verkäufers
Consumer Behaviour : Understanding Consumers in a Digital Landscape
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. Bestandsnummer des Verkäufers 47224765-n
Foto des Verkäufers
Consumer Behaviour: Understanding Consumers in a Digital Landscape (Paperback or Softback)
Verlag:
Kogan Page 3/25/2025, 2025
ISBN 10: 1398618616
ISBN 13: 9781398618619
Neu
Paperback or Softback
Anbieter: BargainBookStores, Grand Rapids, MI, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback or Softback. Zustand: New. Consumer Behaviour: Understanding Consumers in a Digital Landscape. Book. Bestandsnummer des Verkäufers BBS-9781398618619
Foto des Verkäufers
Consumer Behaviour
Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: New. With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. Features include:- Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement.- Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design.- Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking. Bestandsnummer des Verkäufers LU-9781398618619
Neu kaufen
EUR 64,43
Versand:
Gratis
Von Vereinigtes Königreich nach USA
Anzahl: Mehr als 20 verfügbar
Beispielbild für diese ISBN
Consumer Behaviour (Paperback)
Anbieter: Grand Eagle Retail, Bensenville, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: new. Paperback. With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. Features include: - Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement. - Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design. - Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking. Understand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9781398618619
Foto des Verkäufers
Consumer Behaviour : Understanding Consumers in a Digital Landscape
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. Bestandsnummer des Verkäufers 47224765-n
Neu kaufen
EUR 50,92
Versand:
EUR 17,03
Von Vereinigtes Königreich nach USA
Anzahl: 18 verfügbar
Beispielbild für diese ISBN
Consumer Behaviour: Understanding Consumers in a Digital Landscape
Anbieter: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irland
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. Bestandsnummer des Verkäufers V9781398618619
Neu kaufen
EUR 58,41
Versand:
EUR 10,50
Von Irland nach USA
Anzahl: Mehr als 20 verfügbar
Foto des Verkäufers
Consumer Behaviour : Understanding Consumers in a Digital Landscape
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: As New. Unread book in perfect condition. Bestandsnummer des Verkäufers 47224765
Gebraucht kaufen
EUR 53,67
Versand:
EUR 17,03
Von Vereinigtes Königreich nach USA
Anzahl: 18 verfügbar