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Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business - Hardcover

Marr, Bernard

 
9781398619616: Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business
Hardcover
ISBN 10: 1398619612 ISBN 13: 9781398619616
Verlag: Kogan Page, 2025

Inhaltsangabe

Every business needs data to survive. Build and execute a strategy to take advantage of data and generate critical insights with bestselling author and world-renowned data expert Bernard Marr.Data Strategy is the key to building a robust, data-driven strategy that will give your business the competitive advantage it needs to succeed in the digital economy. From small organizations to huge multinationals, a data-driven strategy gives every organization the tools to revolutionize their uses of data to deliver impact and profits. By building the right strategy to collect, use and manage data, this book prepares any organization for the data-driven future. In its fully updated third edition, this bestselling title covers the rapidly developing fields of data and AI. With updates covering synthetic data, generative AI, the potential of quantum computing and expanded content on cybersecurity, regulations and ethics, this book provides real-world examples showcasing to how to craft your own strategy. Bernard Marr uses his unrivalled expertise to show how you can gain an edge in the rapidly evolving data-driven world.

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Über die Autorin bzw. den Autor

Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI, AI & Big Data guru. He has worked with and advised many of the world's best-known organisations. LinkedIn has recently ranked Bernard as the number one LinkedIn Top Voice among UK influncers. He writes on the topic of data and analytics for various publications including Forbes, HuffPost, and LinkedIn Pulse. His blogs and SlideShare presentation of the topic have millions of readers.

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Verlag
Kogan Page
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
1398619612
ISBN 13 
9781398619616
Einband
Gebundene Ausgabe
Auflage
3
Anzahl der Seiten
296
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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