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Data and Analytics Strategy for Business: Leverage Data and AI to Achieve Your Business Goals - Hardcover

Asplen-Taylor, Simon

 
9781398622036: Data and Analytics Strategy for Business: Leverage Data and AI to Achieve Your Business Goals
Hardcover
ISBN 10: 1398622036 ISBN 13: 9781398622036
Verlag: Kogan Page, 2025

Inhaltsangabe

Data presents a tremendous opportunity for businesses to increase revenue, reduce costs, mitigate risks, and improve customer satisfaction. An effective data strategy leveraging AI allows businesses to take advantage of the data they have. Data and Analytics Strategy for Business is a practical guide for senior data leaders building a strategy for their organization. Starting with identifying the kind of data projects that reflect their company's goals and mission, it explains in detail how leaders can get buy-in for these projects from the rest of the organization. With emphasis on sourcing and identifying quality data, reporting and developing dashboards, using AI, understanding ethical considerations and better serving customers, this book provides the keys to using data to drive improved business results. Incorporating the latest developments in AI, this new edition of Data and Analytics Strategy for Business shows how leaders can use AI right away to get value from their existing strategy. It provides practical guidance and recommendations for implementing AI and machine learning to maximize performance. Filled with real-world examples from organizations including Tesco, Transport for London and Bupa, this book is a step-by-step guide to designing and implementing a results-driven data strategy.

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Über die Autorin bzw. den Autor

Simon Asplen-Taylor is the founder and CEO of DataTick, a leading data, analytics and AI consultancy and was the first Chief Data Officer in the UK. He previously served as Chief Data Officer for multiple FTSE firms including Bupa, UBS, Tesco and Regus and led some of the largest data led transformations in Europe. He is a Fellow of the Royal Statistical Society (RSS) and serves on the RSS's AI Taskforce. In 2023, he was named by CEO Magazine as Most Influential Data Analytics CEO. He is based in London, UK.

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Verlag
Kogan Page
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
1398622036
ISBN 13 
9781398622036
Einband
Gebundene Ausgabe
Auflage
2
Anzahl der Seiten
344
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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