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The Customer-Driven Marketing Handbook: Building Marketing Plans That Capture and Convert - Softcover
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Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real customer relationships. Designed for early to mid-career professionals, this book breaks down marketing essentials into clear, manageable steps. It helps you understand what works for your brand and shows you how to refresh your plans to keep pace with a fast-changing marketing world, using real-world examples from Gymshark, Headspace and Notion. You'll learn how to: - Build marketing strategies based on genuine customer connections - Understand key concepts like loyalty, advocacy and consumer psychology - Know your essentials for creating adaptable, purpose-driven marketing plans - Develop clear metrics to measure your marketing success and growth This practical guide will boost your confidence and skills, helping you create marketing plans that win hearts and deliver results. Themes include: Customer-focused marketing, Relationship building, Beginner-friendly frameworks, Real-world examples, Measuring success
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Über die Autorin bzw. den Autor
Fab Giovanetti is an award-winning author, entrepreneur and marketing consultant. As the CEO and head teacher of Alt Marketing School, she supports individuals to make a positive impact through their marketing efforts. Based in Cambridge, UK she has featured in The Next Web, Business Insider and Forbes amongst others and has been nominated as one of the 50 digital women as well as one of the Top 100 Marketers in 2023 by Growth Daily and in the Top 100 Marketing Influencers Index of 2023.
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The Customer-Driven Marketing Handbook: Building Marketing Plans That Capture and Convert
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Paperback. Zustand: new. Paperback. If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketing plans that focus on building genuine connections with your customers is the perfect guide for you. The Customer-Driven Marketing Handbook is designed to help early to mid-career marketing professionals develop successful marketing plans that puts their customers at the forefront. By providing a flexible framework that helps you figure out what works for your brand, this book allows you to create and refresh plans to feed into your strategy, based on fundamental human principles that is adaptable for your specific needs. Exploring why building marketing based on relationships drives more success than using superficial tactics, this book explains the real meaning of loyalty and advocacy and provides a blueprint for creating strategies that win hearts and minds so your marketing thrives in today's fast-paced world. With real-world examples from companies such as Gymshark, Headspace and Notion, this book provides a complete approach to developing an effective marketing plan, covering consumer psychology, values and purpose-driven marketing alongside metrics to measure success to ensure your marketing plans drive growth. Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9781398622425
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Paperback. Zustand: New. Looking to create marketing plans that truly connect with your customers?The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real customer relationships. Designed for early to mid-career professionals, this book breaks down marketing essentials into clear, manageable steps. It helps you understand what works for your brand and shows you how to refresh your plans to keep pace with a fast-changing marketing world, using real-world examples from Gymshark, Headspace and Notion.You'll learn how to:- Build marketing strategies based on genuine customer connections- Understand key concepts like loyalty, advocacy and consumer psychology- Know your essentials for creating adaptable, purpose-driven marketing plans- Develop clear metrics to measure your marketing success and growthThis practical guide will boost your confidence and skills, helping you create marketing plans that win hearts and deliver results.Themes include: Customer-focused marketing, Relationship building, Beginner-friendly frameworks, Real-world examples, Measuring success. Bestandsnummer des Verkäufers LU-9781398622425
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The Customer-Driven Marketing Handbook: Building Marketing Plans That Capture and Convert (Paperback or Softback)
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Kogan Page 12/30/2025, 2025
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