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The Slingshot Formula: How Angry Birds Launched Their Way from Indie Game to Global Icon - Softcover
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ISBN 10: 1399819925
ISBN 13: 9781399819923
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The Slingshot Formula (Paperback)
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Paperback. Zustand: new. Paperback. Billions of downloads. Global recognition. Presence in Hollywood, Netflix, Roblox, Minecraft and LEGO. How many broken eggs along the way?The Slingshot Formula is the definitive behind-the-scenes analysis into the business tactics, marketing genius and wild stunts that facilitated an unknown startup company to turn the mobile game Angry Birds into a true pop culture phenomenon.In 2009, a small independent video game studio in Finland called Rovio was on the brink of bankruptcy. It employed eighteen young people, none of whom had any previous corporate experience. By the time their 52nd mobile game, Angry Birds, comes around, it is make-or-break time for the company. Over the following four months, Angry Birds got downloaded one million times on the Apple App Store and became the next mobile hit. The simple (but mightily addictive) mobile game would proceed to change the course of its creators lives forever. In just a few years, the game flew to 4 billion downloads and slingshot its way into cinemas around the world.More than a decade later the brand become nothing short of a phenomenon. The mobile games have several billions of downloads and hold a place in the Guinness Book of World Records. Angry Birds has evolved from a mobile game into a globally recognized entertainment brand and a pop culture icon. Acquired by Sega in 2023, the brand is about to embark on a renewed global launch.The small startup from Finland have grown their workforce from 18 to 800, with offices spanning across 4 continents. How did Rovio do it? Filled with exclusive stories and insider tips, The Slingshot Formula serves as the maverick playbook of what-to-do and what-not-to-do when navigating fast lane success in the rapidity of the digital era. How a tiny startup slingshot their way from nothing to being the world's most successful mobile game Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9781399819923
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The Slingshot Formula
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Zustand: New. 2025. Trade Paperback. ***THIS IS A PRE-ORDER TO BE SHIPPED ON OR AROUND THE PUBLICATION DATE IN NOVEMBER 2025***. . . . . Books ship from the US and Ireland. Bestandsnummer des Verkäufers 9781399819923
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The Slingshot Formula
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Zustand: New. 2025. Trade Paperback. ***THIS IS A PRE-ORDER TO BE SHIPPED ON OR AROUND THE PUBLICATION DATE IN NOVEMBER 2025***. . . . . Bestandsnummer des Verkäufers 9781399819923
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Slingshot Formula: How Angry Birds Launched Their Way From Indie Game To Global Icon
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Paperback. Zustand: Brand New. In Stock. Bestandsnummer des Verkäufers __1399819925
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Inside The Nest: The Story of Angry Birds
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Paperback / softback. Zustand: New. New copy - Usually dispatched within 4 working days. Bestandsnummer des Verkäufers B9781399819923
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ISBN 10: 1399819925
ISBN 13: 9781399819923
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The Slingshot Formula
Verlag:
Hodder And Stoughton Ltd. Nov 2025, 2025
ISBN 10: 1399819925
ISBN 13: 9781399819923
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Taschenbuch
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
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Taschenbuch. Zustand: Neu. Neuware -Billions of downloads. Global recognition. Presence in Hollywood, Netflix, Roblox, Minecraft and LEGO. How many broken eggs along the way The Slingshot Formula is the definitive behind-the-scenes analysis into the business tactics, marketing genius and wild stunts that facilitated an unknown startup company to turn the mobile game Angry Birds into a true pop culture phenomenon.In 2009, a small independent video game studio in Finland called Rovio was on the brink of bankruptcy. It employed eighteen young people, none of whom had any previous corporate experience. By the time their 52nd mobile game, Angry Birds, comes around, it is make-or-break time for the company. Over the following four months, Angry Birds got downloaded one million times on the Apple App Store and became the next mobile hit. The simple (but mightily addictive) mobile game would proceed to change the course of its creators lives forever. In just a few years, the game flew to 4 billion downloads and slingshot its way into cinemas around the world.More than a decade later the brand become nothing short of a phenomenon. The mobile games have several billions of downloads and hold a place in the Guinness Book of World Records. Angry Birds has evolved from a mobile game into a globally recognized entertainment brand and a pop culture icon. Acquired by Sega in 2023, the brand is about to embark on a renewed global launch.The small startup from Finland have grown their workforce from 18 to 800, with offices spanning across 4 continents. How did Rovio do it Filled with exclusive stories and insider tips, The Slingshot Formula serves as the maverick playbook of what-to-do and what-not-to-do when navigating fast lane success in the rapidity of the digital era. 304 pp. Englisch. Bestandsnummer des Verkäufers 9781399819923
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