Made to Stick: Why Some Ideas Survive and Others Die - Hardcover

Heath, Chip; Heath, Dan

Hardcover

ISBN 10: 1400064287 ISBN 13: 9781400064281

Verlag: Random House, 2007

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Reseña del editor:

A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process. 100,000 first printing.

Biografía del autor:

Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California. 
 
Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina.
 
Together, Chip and Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages, including Thai, Arabic, and Lithuanian. Their most recent book is The Power of Moments.

Über diese Auflage

• Verlag: Random House
• Erscheinungsdatum: 2007
• ISBN 10: 1400064287
• ISBN 13: 9781400064281
• Einband: Tapa dura
• Anzahl der Seiten: 336