The Long Tail: Why the Future of Business is Selling Less of More - Hardcover

Anderson, Chris

Hardcover

ISBN 10: 1401302378 ISBN 13: 9781401302375

Verlag: Hachette Books, 2006

Inhaltsangabe

Unusual book

Über diesen Titel

Reseña del editor:

Examines how, thanks to a drop in the cost of reaching consumers, the marketplace is changing from a one-size-fits-all model to an abundance of variety to appeal to consumers who want more of a choice, and can get it thanks to the commercial viability of distribution, manufacturing, and marketing.

Biografía del autor:

Chris Anderson is Editor-in-Chief of Wired magazine, a position he's held since 2001. In 2002 and 2004, he led the magazine to a 2002 National Magazine Awards nomination for General Excellence. He has worked at The Economist, where he served as U.S. Business Editor. His career began at the two premier science journals, Science and Nature, where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.

Über diese Auflage

• Verlag: Hachette Books
• Erscheinungsdatum: 2006
• ISBN 10: 1401302378
• ISBN 13: 9781401302375
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 238