Intelligent Support Systems for Marketing Decisions (International Series in Operations Research & Management Science, 54, Band 54) - Hardcover

Matsatsinis, Nikolaos F.; Siskos, Y.

Hardcover

ISBN 10: 1402071949 ISBN 13: 9781402071942

Verlag: Springer, 2002

Inhaltsangabe

Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions.

Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.

Details zur Ausgabe

• Verlag: Springer
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 1402071949
• ISBN 13: 9781402071942
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 523
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