Entrepreneurship: Context, Vision and Planning - Hardcover

Hindle, Kevin; Legge, John

Hardcover

ISBN 10: 1403901597 ISBN 13: 9781403901590

Verlag: Palgrave Macmillan, 2004

Über diesen Titel

Reseña del editor:

Entrepreneurship: Context, Vision & Planning enables final year undergraduate and postgraduate students to successfully blend their existing knowledge and skills to create a new enterprise to pursue an opportunity. A comprehensive outline of the historical development of the topic and its underpinnings in history, economics, law and politics sets the context for entrepreneurship before readers encounter practical models and recommendations which enable them to develop successful business plans to command the attention of potential investors. Blending theory and practice throughout, this text uniquely: Emphasises ethical entrepreneurship and argues that successful businesses can generate broad social benefits beyond the entrepreneur and their stakeholders Incorporates a technological awareness reflected in numerous computer and hi tech industry examples and the discussion of rapid change in the diffusion of technology Links entrepreneurship theory with economi cs Provides a detailed methodology for analysing opportunities and identifying likely success and failure rates Considers the future of entrepreneurship and its application under particular social and economic conditions Onlin

Biografía del autor:

JOHN LEGGE is a Professor at Australian Graduate School for Entrepreneurship, Swinburne University of Technology, Australia. KEVIN HINDLE is Professor of Entrepreneurship Research at the Australian Graduate School for Entrepreneurship, Swinburne University of Technology, Australia.

Über diese Auflage

• Verlag: Palgrave Macmillan
• Erscheinungsdatum: 2004
• ISBN 10: 1403901597
• ISBN 13: 9781403901590
• Einband: Tapa dura