Objects of Desire: Consumer Behaviour in Shopping Centre Choices - Hardcover

Dennis, C.

 
9781403901705: Objects of Desire: Consumer Behaviour in Shopping Centre Choices
Hardcover
ISBN 10: 1403901708 ISBN 13: 9781403901705
Verlag: Palgrave Macmillan, 2004

Inhaltsangabe

What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.

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Über die Autorin bzw. den Autor

CHARLES DENNIS is a Chartered Marketer and Senior Lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with 'Marketing Methods', Institute of Marketing approved consultant. Charles has published internationally on consumer shopping behaviour, including two books Marketing the E-business and E-retailing.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
1403901708
ISBN 13 
9781403901705
Einband
Gebundene Ausgabe
Anzahl der Seiten
288
Kontakt zum Hersteller
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Heidelberg
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Deutschland

Weitere beliebte Ausgaben desselben Titels

9781349507849: Objects of Desire: Consumer Behaviour in Shopping Centre Choices

Vorgestellte Ausgabe

ISBN 10:  1349507849 ISBN 13:  9781349507849
Verlag: Palgrave Macmillan, 2004
Softcover