Innovation Management: Strategy And Implementation Using The Pentathlon Framework - Softcover

Goffin, Keith; Mitchell, Rick

Softcover

ISBN 10: 1403912602 ISBN 13: 9781403912602

Verlag: Palgrave Macmillan, 2005

Inhaltsangabe

Designed primarily for students on MBA and executive education courses, this practical text introduces a new "pentathlon" framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in service and manufacturing companies.

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Über die Autorinnen und Autoren

Keith Goffin is Professor of Innovation Management and Director of Graduate Programs at Stuttgart Institute of Management and Technology where he is building up a Center for Applied Management Research.

Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.

Keith Goffin is Professor of Innovation Management and Director of Graduate Programs at Stuttgart Institute of Management and Technology where he is building up a Center for Applied Management Research. Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.

Details zur Ausgabe

• Verlag: Palgrave Macmillan
• Erscheinungsdatum: 2005
• Sprache: Englisch
• ISBN 10: 1403912602
• ISBN 13: 9781403912602
• Einband: Taschenbuch
• Anzahl der Seiten: 409
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Koch-Chemie GmbH; https://www.koch-chemie.com; ; Einsteinstr. 42; Unna; 59423; Deutschland