Pro Logo: Brands as a Factor of Progress - Hardcover

Chevalier, Michel; Mazzalovo, Gerald

Hardcover

ISBN 10: 1403918252 ISBN 13: 9781403918253

Verlag: AIAA, 2004

Inhaltsangabe

Book by Chevalier Michel Mazzalovo Grald

Über diesen Titel

Críticas:

'Cheeky title, cheeky jacket. If this does half as well as you know what, it'll be a winner.' - Keith Clack, The Bookseller

Reseña del editor:

The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.

Über diese Auflage

• Verlag: AIAA
• Erscheinungsdatum: 2004
• ISBN 10: 1403918252
• ISBN 13: 9781403918253
• Einband: Tapa dura
• Anzahl der Seiten: 336