Key Concepts in Strategic Management - Softcover

Buch 30 von 31: The Key Concepts

Sutherland, Jonathan

 
9781403921352: Key Concepts in Strategic Management
Softcover
ISBN 10: 1403921350 ISBN 13: 9781403921352
Verlag: Red Globe Press, 2004

Inhaltsangabe

Key Concepts in Strategic Management is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what strategic management is all about. It will be especially useful as a revision aid.

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Über die Autorin bzw. den Autor

JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.

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Verlag
Red Globe Press
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
1403921350
ISBN 13 
9781403921352
Einband
Taschenbuch
Anzahl der Seiten
303
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland