Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study - Hardcover

Koller, V.

Hardcover

ISBN 10: 1403932913 ISBN 13: 9781403932914

Verlag: Palgrave Macmillan, 2004

Inhaltsangabe

This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.

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Über die Autorin bzw. den Autor

VERONIKA KOLLER is Lecturer in English Language, Department of Linguistics and English Language, Lancaster University, UK. Her research focuses on cognitive semantics and critical discourse analysis, especially corporate discourse. Her current work addresses the cognitive structure of corporate brands as well as their communication and reception in discourse.

Details zur Ausgabe

• Verlag: Palgrave Macmillan
• Erscheinungsdatum: 2004
• Sprache: Englisch
• ISBN 10: 1403932913
• ISBN 13: 9781403932914
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 255
• Kontakt zum Hersteller: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Deutschland