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Managing (e)Business Transformation: A Global Perspective - Softcover

Farhoomand, Ali; Markus, M. Lynne; Gable, Guy; Khan, Shamza

 
9781403936042: Managing (e)Business Transformation: A Global Perspective
Softcover
ISBN 10: 1403936048 ISBN 13: 9781403936042
Verlag: Red Globe Press, 2004

Inhaltsangabe


Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that 'e-business' will soon be synonymous with 'business'. The book takes a strong managerial perspective, especially popular with MBA students, to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasized throughout and contains a range of international case studies enhance the learning experience. This book is a must for all students studying e-business strategy at undergraduate, MBA and postgraduate level.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/farhoomand/index.asp

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Über die Autorin bzw. den Autor

ALI FARHOOMAND is an Associate Professor and Director of the Center for Asian Business Cases at the School of Business, University of Hong Kong.

M. LYNNE MARKUS is Trustee Professor of Management at Bentley College, Boston, Massachusetts, USA.

GUY GABLE is Professor of Information Systems at the School of Information Systems, Queensland University of Technology, Australia.

SHAMZA KHAN is a writer an consultant based in London, UK.

Von der hinteren Coverseite


Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that 'e-business' will soon be synonymous with 'business'. The book takes a strong managerial perspective, especially popular with MBA students, to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasized throughout and contains a range of international case studies enhance the learning experience. This book is a must for all students studying e-business strategy at undergraduate, MBA and postgraduate level.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/farhoomand/index.asp

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Red Globe Press
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
1403936048
ISBN 13 
9781403936042
Einband
Taschenbuch
Anzahl der Seiten
477
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland

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9781403944375: Managing (e)Business Transformation: A Global Perspective

Vorgestellte Ausgabe

ISBN 10:  1403944377 ISBN 13:  9781403944375
Verlag: Red Globe Press, 2004
Hardcover